Official Shopify Plus Partner
200+ Shopify webshops built, launched and optimised
Brand, store and platform in one team
Positioning, design, development and integrations at one agency, without handovers between parties.
Trusted by clients worldwide
Ecommerce agency and ecommerce development agency. Official Shopify Plus Partner, Amsterdam & New York
The ecommerce agency for brands that want to grow online: positioning, design, development and integrations in one team, with our own AI technology, all built on Shopify and Shopify Plus. From Amsterdam and New York, for brands with real ambition.
Our clients
Our approach
How our ecommerce agency works, in five steps
Strategy & positioning
We start with your brand and your business model: who you sell to, what sets you apart, which channels and markets you serve and where the margin is. That defines the goals of the store and the choices that steer design and technology.
Platform & architecture
Which platform, which plan and which setup fit your range, your markets and your systems. Usually that is Shopify or Shopify Plus. We agree up front how catalogue, markets, languages and integrations fit together.
Design & development
A custom design that makes your brand visible online, built by the same team that designed it. Fast, accessible and focused on conversion, from the homepage and product page to checkout.
Integrations & data
Your store connected to ERP, accounting, PIM, warehouse and marketplaces, so inventory, orders and customer data line up by themselves. With analytics and tracking that show what works from launch onwards.
Launch & ongoing development
After launch we stay responsible: conversion optimisation, A/B tests, speed, findability and new features based on real data from your store.
Ecommerce is more than putting a store online. It is your brand, your range, your margin and your systems, translated into a store that sells every day. We build that foundation as one team, from positioning to the last integration, and keep working on it after launch.
- 01
Brand and store as one story
Positioning and online identity come from the same team that designs and builds the store. So the store feels like your brand, not like an off-the-shelf theme with your logo on it.
- 02
Official Shopify Plus Partner
Direct access to Shopify's partner organisation, priority support and beta features. The enterprise side of the platform, from checkout extensions to B2B and multiple storefronts, is daily work too.
- 03
D2C, B2B and international
From a brand opening its first own channel to a manufacturer that sells direct next to its dealers, and from one market to several storefronts in several languages.
- 04
Integrations that add up
ERP, accounting, PIM, warehouse, payment providers and marketplaces. With proven connectors where possible and custom work on the API where needed.
- 05
Our own AI technology
Our own AI technology surfaces user data, market research and QA, so design and growth decisions rest on evidence instead of gut feeling.
- 06
Honest advice, clear quote
We advise what fits your stage, even when that is a smaller project or a different platform. Every project starts with a clear scope and quote up front.
builds ecommerce from the brand, not from an off-the-shelf theme. One team for strategy, design, development and what comes after.
From positioning and platform choice to integrations and conversion optimisation after launch, with a clear scope and quote up front. Our own AI technology speeds up research, QA and the analysis after launch.
Connected to the systems your organisation runs on.
A webshop never stands alone. We connect Shopify to your ERP, finance, marketing, payments and logistics: with our own standard connectors, proven integrations and custom middleware where needed.
From any platform to Shopify: full data transfer, watertight 301 redirects and preserved rankings.
Magento Proprietary migration software builtMultiple successful migrations
Lightspeed Proprietary migration software builtMultiple successful migrations
Shopware Proprietary migration software builtMultiple successful migrations
Salesforce Commerce Cloud Proprietary migration software builtMultiple successful migrations
WooCommerce Proprietary migration software builtMultiple successful migrations
BigCommerce Proprietary migration software builtMultiple successful migrations
PrestaShop Proprietary migration software builtMultiple successful migrations
CCV Shop Proprietary migration software builtMultiple successful migrations
Your store is your brand, open every day.
For more and more customers, your store is the first and often the only place where they experience your brand. That is why we do not design it as a sales channel next to your brand, but as the brand itself. How your range is presented, how fast a page loads and how smoothly checkout runs says as much about your brand as your logo.
What an ecommerce agency does, from strategy to ongoing development
Ecommerce agency, ecommerce development agency, webshop agency: the names differ, the work is the same. A good ecommerce agency makes sure a brand sells online, and that starts well before the first page of the store. At Webfluencer a project consists of these components:
- 01Ecommerce strategy: audience, proposition, product range, channels and markets.
- 02Brand positioning and online identity, so the store feels like the brand.
- 03Platform choice and architecture: which platform, which plan and how catalogue, markets and languages fit together.
- 04UX/UI design and development of a custom store, from product page to checkout.
- 05Integrations with ERP, accounting, PIM, warehouse, payment providers and marketplaces.
- 06Migration from an existing platform, preserving data, URLs and rankings.
- 07Ongoing development after launch: conversion optimisation, A/B tests, speed and findability.
The main difference between agencies is how many of those components they do themselves. Put strategy with one party, design with a second and the build with a third, and every handover loses part of the idea. That is why our strategists, designers and developers sit in the same team, on the same build.
Ecommerce agency or ecommerce marketing agency: the difference
Search for an ecommerce agency and you mostly find marketing agencies. That is no coincidence: the term is used for two kinds of parties that do very different things. One builds the store, the other brings visitors to it:
| Ecommerce marketing agency | Ecommerce agency | |
|---|---|---|
| Main job | Generating traffic and revenue through campaigns | Building and improving the store and the brand behind it |
| Delivers | Ads, product feeds, email campaigns and reporting | Strategy, positioning, design, development and integrations |
| Measures | Reach, ROAS and cost per acquisition | Conversion, average order value, speed and ease of management |
| When you need it | When the store is in place and you want more visitors | For a new store, a migration or a store that no longer keeps up |
A growing store needs both, and they work best together. Webfluencer is the agency of the foundation: brand, store, platform and integrations. We do not run campaigns ourselves. We work alongside your marketing agency or in-house team and make sure the traffic they send converts, with the data, product feeds and landing pages they need.
Which ecommerce platform fits your store?
The choice of ecommerce platform determines for years how fast you can build, what management costs and how far you can grow. The platforms we meet most often differ mainly in who maintains the technology:
| Type | Who maintains the technology | Often fits | |
|---|---|---|---|
| Shopify | SaaS | Shopify: hosting, security and updates | Brands that want to build and grow fast without their own servers |
| Shopify Plus | SaaS, enterprise plan | Shopify, with more room for custom work | Larger brands, several stores or markets, B2B and heavy integrations |
| WooCommerce | Open source on WordPress | You or your agency: hosting, updates and plugins | Smaller stores already running on WordPress |
| Magento and Adobe Commerce | Open source or licence | You or your agency, often with an in-house development team | Organisations that want to maintain a lot of custom code |
| Lightspeed | SaaS | Lightspeed | Retailers who want point of sale and webshop in one system |
We build new stores on Shopify and Shopify Plus. For most brands that offers the best balance: Shopify handles hosting, security and updates, while apps, Shopify Functions and the GraphQL Admin API still allow custom work. Shopify Plus adds the enterprise side, such as checkout extensions, additional stores under one licence, B2B with catalogues per company and higher API limits for busy integrations.
If your platform is in place and working, migrating is not always the best step. For Red Wing we improved the existing store on Centra, with a D2C strategy, SEO and conversion optimisation. If you do want to switch, we guide the migration from Magento, WooCommerce, Lightspeed and Shopware, among others.
An ecommerce strategy that goes beyond the store
A store is the outcome of a strategy, not its starting point. Before we design a single screen, we agree on what the store has to do for the business. An ecommerce strategy answers at least these questions:
- 01Who do you sell to, and why do they choose your brand over an alternative?
- 02Which part of the range belongs online, and where is the margin?
- 03Which channels do you serve: own store, marketplaces, business customers, retail?
- 04Which markets and languages do you launch in, and what differs per country?
- 05Which systems lead for products, inventory, customers and orders?
- 06How will you know in a year whether the store works?
Those answers drive the design and the technology. A manufacturer that starts selling direct next to its dealers needs different rules than a D2C brand opening its first physical stores. For Lovens we guided the move from B2B sales to a D2C channel of its own; for Zero Motorcycles we built a D2C channel that strengthens the dealer network instead of competing with it.
Choosing an ecommerce agency: seven questions for the first conversation
Almost every ecommerce agency shows cases and logos. The difference shows in the first conversation. These seven questions quickly reveal whether an agency fits:
- 01Which parts do you do yourselves, and what do you outsource?
- 02Which stores have you built that resemble mine, in range, market or complexity?
- 03Who will work on my project, and are strategy, design and development in the same team?
- 04Which platform do you build on, and when do you recommend a different one?
- 05Which integrations with ERP, accounting or warehouse have you built before?
- 06How is the quote structured: fixed scope up front or hours afterwards?
- 07What happens after launch, and who keeps an eye on conversion, speed and findability?
In the answers, look for specifics above all. An agency that understands your situation names examples from comparable projects, points out what will be difficult and sometimes recommends a smaller project than you asked for.
Frequently asked questions about our ecommerce agency
An ecommerce agency helps brands and businesses sell online: from strategy and platform choice to design, development, integrations with your systems and ongoing work after launch. At Webfluencer that sits in one team. The same people who sharpen your positioning design and build the webshop, and stay responsible for conversion, speed and findability afterwards.
Mostly emphasis. An ecommerce development agency is usually a technical team that builds the store; an ecommerce agency in the broader sense also covers strategy, brand and design. Webfluencer does both under one roof: positioning, design, development and integrations, so the store you approve is the store that goes live.
An ecommerce marketing agency drives traffic to your store, with ads on Google and Meta, product feeds and email campaigns. An ecommerce agency like Webfluencer builds the foundation that traffic lands on: your brand, your store, your platform and your integrations. We do not run campaigns ourselves. We work alongside your marketing agency or in-house team and make sure the store delivers the data, feeds and pages they need.
We build new webshops on Shopify and Shopify Plus, because for most brands that platform offers the best balance of speed, ease of management and extensibility. Webfluencer is an Official Shopify Plus Partner. If your store runs on another platform, we give honest advice on whether a migration pays off. Sometimes the answer is no: for Red Wing we improved the existing store on Centra, with a D2C strategy, SEO and conversion optimisation.
Brands for which online sales are, or need to become, a serious share of revenue. Think of D2C brands in fashion, beauty, interiors and sport, manufacturers opening their own channel next to dealers or distributors, wholesalers that want business customers to order online, and brands serving several countries. From WOOOD and Lovens to Balmain Hair and Zero Motorcycles.
Yes. We build B2B webshops on Shopify and Shopify Plus, with company accounts, customer-specific pricing, payment on terms and an ERP integration, on their own or next to your D2C store. For Lovens, for example, we guided the move from B2B sales to a D2C channel of its own.
Yes. Many projects start with a store that is already live. We then begin with an analysis of conversion, speed, findability, the theme and the apps and integrations underneath. That leads to a plan: targeted improvements on the current platform, a new custom theme, or a migration to Shopify that preserves data, URLs and rankings.
That depends on what needs to be built. The biggest factors are the choice between a configured theme and a custom design, the number and complexity of integrations, whether a migration is involved, whether you also sell to businesses, and how many markets and languages you launch in. Webfluencer works from a quote based on a fixed scope instead of billing hours afterwards. On top of that you pay for the platform itself, such as the Shopify subscription and paid apps.
With a strategy call about your brand, your goals, your catalogue and the systems you use. You then receive a proposal in which the components, the choices and the investment are fixed up front. Once agreed, the project starts with strategy and positioning, so design and technology build on the same foundations.
Your vision, our craftsmanship
We work with ambitious brands to build digital experiences that truly make an impact.