The case
For Trip.com we designed and built the new website of TripLink, the virtual card issuer of Trip.com Group: the first place online for the new brand identity. The site had to serve two worlds at once: travel companies paying thousands of suppliers, and businesses that want a firm grip on their corporate spending.
A virtual card is simple; what sits behind it is not: authorisations, currencies, settlement per supplier, licences per country. That is exactly where visitors drop off. Too much information, too little to hold on to.
The result
A site that shows complex payment flows instead of explaining them. Visitors follow a payment from booking to settlement and see at a glance what an in-house processing engine delivers, without reading a single paragraph.
The site is live: one platform for several jurisdictions, with a Hong Kong variant that carries the right licence details and risk warnings. Disclaimers sit exactly where the offer differs from country to country.
The solution
We turned the content into pictures. An interactive flow shows how a payment moves through TripLink.
Visuals show why an airline settles differently from a hotel, and how euros arrive as dollars without currency costs. A comparison sets TripLink's own model beside that of a standard issuer. The card runs as a common thread through the pages, so every visitor has something to hold on to.
